The Drum’s Marketing Negotiations: The Good, The Bad and The Ugly Podcast dives into difficult and unheard-of marketing negotiations. Host Mike Lander interviews CMOs and agency leaders on their toughest deals to-date: obstacles, outcomes and learnings, and emotional/mental challenges along the way. 

In our episode, we discuss:

  • The difference between the client side and agency side of negotiations
  • Dealing with disproportionate relationships
  • Whether pitching should be free
  • How clients and agencies can align on what success looks like

Listen to our full episode of the Marketing Negotiations Podcast here.