Taught Master Class in Purpose-Driven Leadership for the NYU SPS Executive Masters in Marketing and Strategic Communications Program. Shared practical framework, stories from my own experience, and actionable tips to employ today.

Gave a TEDx Talk at Tianshan Park on “Cultivating Resilience” with 4 powerful ideas: hold things loosely, ask don’t tell, shift the mindset from consumption to contribution, and be there when they fall but don’t hold them up through the process.

Watch the full video of my talk at the TEDxTianshanPark video on my Youtube channel here.

I addressed the Disney APAC Merchandising leadership team on “Intentional Leadership.”

Spoke about Big Love: how Social Legacy deepens relationships and a sense of connection with those around us.

Taught a class, “Through the Looking Glass: Marketing Strategy from Client and Agency perspectives.”

APAC2022 International Coaching Conference is a virtual conference hosted in Shanghai focusing on the theme of “Fast Forward 2030, Building Empowered Selves, Businesses and Society through the Power of Coaching.” With over 50 speakers and panelists, all sessions will be live-streamed globally from December 9-10 with translations.

I’m leading a breakout session: Define Your Social Legacy and How to Live with Intentionality and Lead with Authentic Purpose.

The TEDxNYUShanghai November Salon is an opportunity for students to hear from speakers at NYU Shanghai, NYU Stern, and NYU SPS. Spoke alongside Professors Dan Bullock, Raúl Sánchez, and Xingchen Zhang around the theme of nonessential. I share how adopting the nonessential mindset enables us to shift from surviving to thriving. From simply doing to engaging. And from “getting through the day” to living in abundance and joy!

Watch the full video of my talk at the TEDXNYUShanghai November Salon on my Youtube channel here.

Parenthood: The Unconference is a highly interactive three-day event in Dubai on November 2-4 that will gather global experts for new child development and parenting perspectives. My session is called Create a Social Legacy for Your Family, on how to live with intention and lead both your families and workplaces with a deeper degree of authenticity.

Led a panel for sHero on: “Retention as a Business Strategy, with particular focus on growing, promoting and retaining women in leadership roles.”

I am on the judging panel for The Drum Agency Business Awards this fall to celebrate agencies across the world for their leadership, strategy, sustainability, well-being, and more! Read my interview with Dani Gibson here.

“For an agency business to succeed, all departments must work well together. The Drum Agency Business Awards recognizes the success of the whole agency, from strong leadership to the vital teams and functions often overlooked by other awards. These awards are for the agencies that excel through strong workplace culture, effective management, and excellent performance.”

I connected with all China managers and supervisors over an engaging hour! I shared my thoughts on how to motivate teams remotely and deepen team connection, even when we’re limited to virtual reality. For more on the event, check out my blog post here: 3 Ways Audi is Driving Change.

I spent an hour with 15 female rising stars across China. We spoke of women in leadership; while we covered some watchouts, we also spent time reflecting on our unique strengths as women. How do we take hold of what we can, with courage? How might we identify those elements completely out of our control, and let go? And importantly, what tools help us identify the difference between those two? As mid-lever leaders, defining our social legacy arms us with a North Star, a backbone of courage that helps us proceed with confidence. 

Addressed 320 attendees at the Eco-Business event, Nourishing Wellbeing: Building Sustainable Brands.

A few key points:

• It’s time for brands take a stand. The recent McCann Truth about Sustainability report shows that 77% of people globally believe brands have more power to make a positive impact than the government. There’s enormous potential and frankly, responsibility for brands in this space.
• While we put the WHO at the center of product design, we must put the WHY at the center of our brand purpose. I spoke about #thespareroombook, which is all about a leader’s social legacy. After all, how can we lead socially responsible business if we aren’t socially purposeful leaders? This social legacy serves as our North Star, because if we’re trying to appease or appeal to a variety of people groups, our compass will swing wildly.
• Brands should find ways to work with NGO’s. Brands authentically stand behind their purpose and benefit from the affiliation, while NGO’s benefit from the brand partnership. I shared a bit about our award-winning work, helping Tencent partner with an NGO to create the “Composer in the Clouds” campaign.

What a pleasure to meet with the Girl Scouts of Shanghai! I had the opportunity to share some stories from The Spare Room book and explain the concept of social legacy. Here’s what inspires me: defining our social legacy to live with more intention is NOT a mid-life concept any more. Rather, I consistently find young people eager to understand the framework and identify their own Offer and Offense. There is no limit for these young girls!

Keynote addressing over 1000 Bristol-Myers Squibb employees on career, life lessons and Social Legacy. We discussed the power of “going broad” early in your professional life to learn as much as you can, which can accelerate your career in later phases. Also, touched on #professionalhalftime and when it may be enriching to take a break and pursue a personal passion. Mine was in writing a book!

I spoke at WNORTH Conference and shared my perspective on the future of leadership surrounding this year’s theme of The New Leadership Playbook for an Inclusive Economy. Watch a clip of my keynote at WNORTH Conference here.

I got to share the stage with global leaders of influence and visionary speakers, including: Shannon Platz, Chitra Anand, Hitha Palepu, Mita Mallick, Jane Stoller, Ashley Freeborn, Amy Nelson, Roselle M Gonsalves, Jenn Harper, and Heather Odendaal!

Throughout the three-day program, attendees engaged with visionary speakers, industry experts, and diverse delegates for a powerful agenda surrounding this year’s theme of The New Leadership Playbook for an Inclusive Economy. Learn more on the WNORTH Conference Website.

I spoke at The She-Suite Summit22 Reset the Standard: Your Next Bold Move in Work and Well-Being on March 11 alongside speakers from Mastercard, Emerson Global, Logitech, and more!

Thanks to the inimitable Jeanne Sparrow for moderating an incredible discussion!
Sharing thoughts alongside Tivonnia (TJ) Harvey and Francis Hondal, two key themes emerged: 
1. How Intentionality lies at the foundation of all good work and life practices
2. Why looking at the long game enables us to plan successful careers with purpose

To read more, click here to read the full interview that was printed in the She-Suite magazine.

For more about these topics, please click here: Reset the Standard.

I spent time with the IPWS members during their Breakfast Conversation to talk about how we can shift our mindsets to achieve true work-life integration. A few pieces of advice were:

• You can use all your energy trying to equally balance two different things, or you can do a paradigm shift and consider work and life together as one.
• Shift away from a ‘sacrificing’ mindset. If you feel as if you are sacrificing parts of your work and life (for example, you ‘sacrifice’ a dinner or a meeting to spend time with family), you may soon feel as if someone owes you for making the sacrifice. This sense of feeling as if you are owed something creates stress and frustration. Instead of viewing choices as sacrifices, see them as conscious decisions and gains as part of living a purposeful and intentional life.
• Communicate what you need to have work-life integration. For example, if you need time for a weekly run, schedule and communicate your needs to those around you to make sure it can happen.
• Try to not do too much at once. I try to have no more than 3 big things going on at the same time.
• Know your limits.

Watch the Work-Life Integration video on my YouTube channel here.

Read more about the IPWS Breakfast Conversation here.

Rise! Women’s Summit helps women restore, refocus and refine how you can live a more intentional life and lead with authentic purpose.

In this online conference, I engaged with 200 people about social purpose and The Spare Room. A few key points covered:

– The constantly flipping equation: In focusing on contributing more than we consume, we inevitably gain more than we give. I couldn’t help but share adorable videos of Wayne, our 17th Spare Room kid. 
– The definitions of Purpose and Authenticity. If Purpose is the intention that underpins our action, Authenticity is the character that underpins behavior.
– It’s not enough to define WHO we are and WHAT we stand for – we must bring our commitments to life through a clear HOW. 

Shared my experiences with cross-cultural team engagement, innovative brand building, and authentic leadership. Watch the recording of the University of Rochester event here.

I’m honored to share some thoughts on “The Power of And”, alongside legends like Katie Couric – Award-Winning Journalist, Susan Wojcicki – CEO of YouTube, Marc Pritchard – Chief Brand Officer at Procter & Gamble, Gary Bolles – Chair for the Future of Work for SingularityU and more!

Learn more about the P&G Alumni event here.

Watch the video of “The Power of And” at P&G Alumni Network’s 2021 Global Conference here:

The Global Conference gathers marketing leaders from across the globe to speak on driving change within the industry to provide the tools, vision, connections, and thinking space to come back stronger.

I share with 400 senior marketers about leading change. Key points:

– Today, social purpose has become an urgent leadership imperative in the business world. To be successful, we must lead with authenticity and purpose. And in order to embody social purpose and embed its values in the workplace, we must get clear on our own personal purpose. After all, it’s tough to lead a socially responsible business if we aren’t socially purposeful leaders.
– How I defined my own social legacy: Providing good ‘kibun’. The origin of that word and what “comfort for the spirit”  looks like in the workplace.
– When work and family come together, our social legacy can provide that consistent thread of who we are, wherever we are. Congruency between our beliefs and our company’s ethos allows us to be even more consistent in who we are as leaders.

Delivered a master class at the annual G-Media event on Marketing Transformation to 70 marketing executives. The three ingredients we discussed were: Agility, Courage and Partnership.

What an enlightening evening! I never realized the Rotary Club was so active, or contributed so meaningfully to society!  The service organization  brings together business and professional leaders in order to provide humanitarian service and to advance goodwill and peace around the world. Awesome!

What a privilege to be invited as an adjunct professor to teach the global MBA class with Senior Partner, Daniel Zipser! We talked about Marketing in today’s digitally-driven, purpose-inspired world.

The Global Interview keeps you up to date with the latest news and information direct from leading creatives, leaders and thinkers. 

Delivered keynote and led a panel for a 10,000-participant event in Suzhou. We covered hot topics like cross-brand collaborations and the best integration of KOLs in marketing.

What a privilege to share about Next Gen marketing at the annual Cisco Greater China Partner Conference! One topic we discussed was the importance of how online and offline come together in consistent brand experience, whether B2C or B2B.

Shared the concept of a social legacy with 250 business executives, and how defining what we stand for can make us more authentic, effective leaders. (RECAP)

Thank you to the International Professional Women’s Society for inviting me to the deliver the keynote at the 15th IPWS Women Leadership Awards!

Posing with my esteemed colleagues after concluding our CEO panel at this indusry conference!

Provided a master class to 10,000 attendees on the topic of “Next Generation Marketing” at the SHAPERZ event!

Chatted live about “The Spare Room” with Will Travis, CEO of Elevation Barn.

Addressed over 1000 students as part of the HKBU PR Series, talked about helping brands play meaningful roles in consumers’ lives.

Joined Avi Liran on his live MOJO (Moment of Joyous Optimism) series to discuss The Spare Room and how you can discover your own social legacy.

Served as a pitch coach and panelist with other innovative, creative and purpose-driven leaders. (More about Hatch here)

Sat on a panel with Curtis Chin, moderated by Shaila Manyam on “The Asian Consumer in a Post-COVID World.”

I had the opportunity to deliver a keynote to thousands of students entering the retail workplace. We talked about “Dancing to Life’s Rhythms, Instead of Making Life March to Yours”. Learn more about RF and this event here. Watch video here.

The Spare Room, update! Reshaped in line with the book’s development and updated with the kids’ latest updates.

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Delivered keynote on “The Power of And” to 200+ humans exploring the intersection of creativity and leadership. Video | Event Insights

Delivered the keynote to 200 at a Simon School of Business Alumni Event On “Leading with Your Strengths”. Also moderated a Women’s Leadership panel with some excellent female leaders!

Repeat speaker for Leadership Scholars in Ohio, addressing and engaging 50-60 college leaders. (11/19, 12/18, 11/17)

Delivered keynote on Transformational Leadership addressing 200+ students, faculty and community.

What a humbling experience, sharing thoughts on Transformational Leadership with a room of highly successful CEO’s.

Joined a number of esteemed female leaders on a panel, Speaking to 200+ women in supply chain.

Addressed 100 students on the topic of ”Marketing in the New Digital Age”

Joined my friend and ex-colleague to share with ~80 Googlers on the topic of “Building an Authentic Personal Brand at Work”

Creating OMO digital experiences.

Balancing spirituality, work, and my calling. Watch here

Joined the 7th Annual Signal P&G conference, addressing 2,200 P&G employees and partners on the subject of Leading Through Mass Disruption with 30 of the industry’s leading digital platform executives, founders & thought leaders.

Shared with the 30+ person marketing team about “The New Digital Landscape and Persuasive Communication.”

Addressed 120 students at Shanghai’s top school on the topic of killing chickens…

Searching for Insights to Improve Organizational Performance.

Global Digital Marketing Summit: Why O2O is a thing of the past.

Lectured to an undergraduate class of 100+ students on the topic of “How Planning and Measurement Impact the Bottom Line.”

Did a one-hour interview with Maureen Frank for this virtual conference. We discussed tips to embrace authenticity & purpose.

The CMO Imperative: Fragmentation, Customization, Optimization.

“How a cool head, warm heart, and working hands come together as the winning formula for success”.

Designing Your Life for Meaning and Success.

Sat on a panel addressing 1,500 on the topic of Localized Strategies for International Brands.

Addressed hundreds of female leaders at the esteemed, invitation-only 4th Fortune Most Powerful Women International Summit on the topic of “Building a Better Future”. Spoke alongside leaders like Arundhati Bhattachary, chairman of the State Bank of India, Tan Le, a Vietnamese immigrant now leading a major bioinformatics company, and the fabulous Grace Chen, couturier for China’s most high-profile women. My talk was on the subject of “Leading a purpose-driven life”

Sat on a panel discussing Chinese Outbound Tourism.

Delivered a keynote to an audience of 150 On Authentic Female Leadership.

Addressed ~80 on the subject of Making Brands Matter in a New Consumer World.

Partered with Carla Zakhem-Hassan on stage in front of 2,000 to discuss The Many: How the 4th Industrial Revolution Will Reshape Collaboration.