

Lure of the Siren

Lure of the Siren
To find that intersection between where I can continue to learn and also contribute. So I said a resounding yes, and signed on as the cmo for Starbucks, China.
Hands-on Experience
I had some major epiphanies in the store. One in particular, really left an impression with me. I had somehow assumed that drive-through stores probably weren’t able to deliver the same level of customer connection as cafe stores. Purely my own ignorance! Because after working at a drive-through window, I realized that in fact, the window often provides the perfect opportunity to connect with a customer! It literally frames the store partner’s face. And the customer has no choice but to look up in order to pay and receive the order. An invaluable opportunity to smile, converse, and share a special moment of genuine connection.

Origin Trip

‘best of’ moments…



Starbucks Creative, Marketing, Insights, and Field collaborated
on research to optimize the customer experience.

unforgettable passion for coffee!

packaging hackathon.










we created some cool stuff!

Not everyone gets to visit Sumatra, so those of us who did came back to share all that we’d seen and learned.




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